TransLink - Strategic Plan 2008 - 2012
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The TransLink Transit Authority's vision

The TransLink Transit Authority has an exciting vision for the future. By 2012 we will be:

  • the best public transport system in Australia through partnering with operators and local agencies we will create an innovative, efficient and attractive system that people want to use
  • an operationally excellent organisation – we will build professional and effective processes and continually learn from our own and others experiences
  • a trusted organisation – we will be a responsive, responsible and respectful organisation and in doing so, have the confidence of the community and its government representatives
  • a place people want to be – we will continue to be a dynamic organisation and empower our people to live the values of:
    • making a difference
    • collaboration
    • getting things done
    • respect
    • professionalism
    • customer focus
    • enjoying our work.



The TransLink Transit Authority's Strategic Plan 2008 - 2012

Our vision is supported by a set of 10 objectives shown in the strategy map below. These objectives have been developed using the Balanced Scorecard framework to ensure all aspects of our business have been considered:

  • The first two layers of the map show the five objectives we will implement with our business partners to deliver a public transport system that is valued by the customers and the community:
    • contribute to the community and economy
    • contribute to a clean and healthy environment
    • contribute to a financially sustainable transport system
    • provide a quality journey from decision to destination
    • reduce complexity increase capability.

  • The bottom two layers illustrate the five objectives the TransLink Transit Authority will realise to build the organisational culture, capabilities, processes and relationships we need to deliver on our vision:
    • focus on core business
    • build partnerships
    • build an operationally excellent organisation
    • do what we say we'll do
    • be a place people want to be.


image of TransLink's stragetic plan


Read more about the TransLink Transit Authority's Strategic Plan 2008 - 2012 (PDF, 703KB).

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Last updated 27 October 2008
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